Kristen Hogentogler: Art Direction/ Tshirt Contest Strategy
It's a 3 O'Clock Thing
Hooters is renowned for their great wings and fun back-to-the-beach laid back attitude. Although they pride themselves on their excellent service and fun atmosphere, a disconnect has arisen among mothers and kids.
Solution: This campaign aims to show mothers and kids that all are welcome to join in on the cheeky fun and great food. It’s A 3 O’clock Thing centers around the time after classes and work where moms and kids can come together sharing their day over half- priced appetizers and drink specials that will be exclusively available at that time.
Keep It Diverse
D&AD 2015 Submission The World Wildlife Fund wants to inspire a new generation to understand that we all have an impact on our planet and an effect on its health. There needs to be a way communicating that our relationship with Earth is reciprocal: we need the planet and the planet needs us.
Solution: Diversity Matters is a campaign that will partner the World Wildlife Fund and Coca-Cola in an effort to bring the issue of diversity loss closer to home. The campaign exists through three main components: user experience, social media, and call to action. The goal of the campaign would be to create a viral awareness about the state of the environment and provide millennials a way to support initiate change in a way that doesn’t inconvenience them.