Keep It Diverse
D&AD 2015 Submission The World Wildlife Fund wants to inspire a new generation to understand that we all have an impact on our planet and an effect on its health. There needs to be a way communicating that our relationship with Earth is reciprocal: we need the planet and the planet needs us.
Solution: Diversity Matters is a campaign that will partner the World Wildlife Fund and Coca-Cola in an effort to bring the issue of diversity loss closer to home. The campaign exists through three main components: user experience, social media, and call to action. The goal of the campaign would be to create a viral awareness about the state of the environment and provide millennials a way to support initiate change in a way that doesn’t inconvenience them.
Kaylynn Olmstead - Art direction (app), Animation
Natalie Monte - Creative Direction/ Strategy, Copywriting
WWF: Keep It Diverse